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More Boone North Carolina Magazine articles:

Tweetsie Railroad
See photos and learn about the real Tweetsie . . .

Hickory Ridge Homestead
See photos and learn about the history of the Boone North Carolina area . . .

Horn in the West
See photos and learn about the history of Daniel Boone in the Boone North Carolina area . . .

Blue Ridge Parkway
See photos and learn about the Blue Ridge Parkway near Boone North Carolina . . .

Moses Cone Mansion
See photos and learn about the Moses Cone Mansion near Boone North Carolina . . .

Julian Price Park
See photos and learn about the Julian Price Park near Boone North Carolina . . .

Bass Lake
See photos and learn about Bass Lake near Boone North Carolina . . .

Fall Color in Boone
See photos of the beautiful Fall colors in Boone North Carolina . . .

Winter in Boone
See photos and learn about Winter in Boone North Carolina . . .

Appalachian State
Learn about Appalachian State University history and progress . . .

Downtown Boone
See photos and learn about businesses in downtown Boone . . .

Kraut Creek Festival
Kraut Creek is the nickname of Boone Creek as it flows through downtown Boone. Learn how it got its name and about the festival that celebrates its history ...

Appalachian State Football
Learn about this nationally-known football team ...

Farmers Market
Locally-grown produce and more ...

Ben Long Frescoes
See the works of North Carolina fresco artist Benjamin Long IV ...

Mast General Store
The Mast General Store in Valle Crucis and downtown Boone ...

The Mast General Store & Annex in Valle Crucis

Mast General Store in Valle Crucis near Boone North Carolina Email this page to someone


The Mast General Store is one of the most popular tourist destinations in the High Country. Since John and Faye Cooper re-opened the closed Mast Store in 1980, the business has become a "destination" (as said by the late Charles Kuralt) for thousands of Boone area visitors. The business has grown to include an Annex (also in Valle Crucis), The Boone Mercantile in downtown Boone, and stores in Waynesville NC, Hendersonville NC, Greeneville SC and Knoxville TN.

Mast General Store in Valle Crucis near Boone North Carolina
Mast General Store in Valle Crucis near Boone North Carolina

The original store was opened in 1883 by Henry Taylor. In 1887 he sold half interest in the store to William Wellington Mast and the store became the Taylor and Mast General Store. Mast bought Taylor's half in 1913. The Mast family sold the store in 1973 and it was closed in 1977. There were several efforts to save the store and the building was added to the National Register of Historic Places during this time.

Mast General Store in Valle Crucis near Boone North Carolina
Mast General Store in Valle Crucis near Boone North Carolina

For many, the "real" Mast General Store is the original one in Valle Crucis. Valle Crucis is a picturesque area along the Watauga River in western Watauga County which has become very popular for retiring and second-home residents, many of whom had their first experiences in the area at the Mast Store.

Valle Crucis roads fill with tourists in the summer and in October when the leaves change color. For the rest of the year it is a relatively quiet part of the County.

Mast General Store in Valle Crucis near Boone North Carolina
Mast General Store in Valle Crucis near Boone North Carolina

While the Mast stores carry many souvenir or memorabilia items, they also carry many practical goods like hiking boots, t-shirts, hats, and food and accessories for hikers and campers. They have successfully straddled the line between tourist attraction and functional general store.

Mast General Store in Valle Crucis near Boone North Carolina
Mast General Store in Valle Crucis near Boone North Carolina

The Original Mast General Store in Valle Crucis located on Hwy 194. Just follow the signs. Their phone number is 828-963-6511. They are open Monday - Saturday 7 am - 6:30 pm and Sunday Noon - 6 pm .Their winter hours may vary. Their GPS Coordinates are N 36.12.598, W 081.46.859

Mast General Store in Valle Crucis near Boone North Carolina
Mast General Store in Valle Crucis near Boone North CarolinaMast General Store in Valle Crucis near Boone North Carolina
Mast General Store in Valle Crucis near Boone North CarolinaMast General Store in Valle Crucis near Boone North Carolina
Tweetsie Railroad Train Amusement Park in Blowing Rock North Carolina

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